Our story starts in Antonio “Totò” Pacelli’s general shop. As well as being the town barber, he also dealt with the sale of food products in the 1960s. His nephew Francesco was carefully brought up to manage the shop, and ended up inheriting the business and transforming it into a successful wine shop with his wife Paola. Over the years, the wine shop has grown, from the initial 50-60 labels to over 800 labels, becoming a point of reference for local products and Bolgheri wine. This transformation has also seen the town grow, thanks to the reputation of its wines, while preserving the typical familiar and authentic atmosphere of small villages. Francesco and Paola’s passion and dedication for their work are undeniable. They keep the essence of Bolgheri alive through their work and their constant commitment.